I have recently been trying to figure out new and fresh ways to market middle class America. It seems to me that the days of good ole’ America are gone. Translation: if you are not a part of a major franchise or organization it is really hard to make a name for yourself and to sustain a gainful business. Granted there are certain niches that just cannot be replaced with that local ma and pa shop feeling.
Take for instance a window replacement company I recently came across that sells Andersen Windows as well as other home window products. Their website is subpar and obviously done by a paraprofessional. Yet it works because that is what their interpretation of how a window company website should look like. In reference to the title of this particular blog; I truly believe that there is a slight shift in digital marketing, etc. when it comes to doing what matters most, which is deliver an awesome product or service.
More and more people are becoming “ad blind” and are getting really sick of having to share their personal space with advertisements and pushy commercials and sales calls. The movement of “do what you like” and bring back true value such as the customer is always right is coming back! It has been researched that the human eye is exposed to 40,000 images per day and the majority of those are advertisement since we spend so much time on the internet and television.
If you think about it, how often do you find yourself singing a tv commercial jingle or some song on the radio. I recall just recently hearing my children sing along to a children’s CD that has a song that actually sings about going to different restaurants (McDonald’s, Taco Bell, etc.)! Coincidence? I think not.
Just as it is now becoming more and more trendy for hipster couples to wear colored engagement or wedding rings now (topaz, sapphire, ruby, garnet, etc.). There is a movement for Americans to become more frugal and green conscious as well as minimalists. If you don’t believe me…just google tiny homes and see what pops up. the winds of change are definitely blowing and I believe in a good direction. It is our job to recognize and provide such services to meet those demands. Have a wonderful day everyone and look forward to hearing from you!